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Taste Test
Same product. Same music.
Two AI-generated videos built around different creative directions.
The first one focuses on desire, texture, and emotion. It almost feels like a beauty campaign.
The second one is more product-focused. You immediately understand what it is, how it's used, and what is being offered.
Which one would make you reach for the jar?
Version A – Emotion-focused
Version B – Product-focused
P.S. The final phrase in Ukrainian, "Кожен дотик має смак", translates roughly as: "Every touch has a taste."
3 voted
60%
2 voted
40%
5 votes
Closed
I love this experiment. Same product, but two completely different emotions and messages. It really shows how much direction matters.
Thank you! I was curious whether changing the direction without changing the product would actually shift people's perception. It seems it does 😊
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Very nicely done
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