Need to sanity-check something with this community.

Through mentoring over the past year, I keep seeing the same pattern repeat itself: many sustainability initiatives are well designed, well intentioned, and aligned with the right frameworks, but they struggle to gain real traction once they hit organisational reality.

The gap doesn’t seem to be about lack of knowledge or commitment. It’s more about adoption: influence, internal dynamics, incentives, ownership, and how change actually moves (or doesn’t) inside organisations.

I’d love to hear from sustainability managers or anyone taking on sustainability or CSR roles on whether this reflects your experience.

I’m exploring if this gap is worth addressing more intentionally, but don’t want to build anything in a vacuum. Would love to hear how this resonates (or doesn’t).