While working on web copywriting with a client, I learned that fear of "Keyword Stuffing" or the ...

While working on web copywriting with a client, I learned that fear of "Keyword Stuffing" or the ...While working on web copywriting with a client, I learned that fear of "Keyword Stuffing" or the ...

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Diego Membreño

• Dec 1

While working on web copywriting with a client, I learned that fear of "Keyword Stuffing" or the obsession with density is still a common mistake.

There is no "magic formula" for density (e.g., 1% or 2%). Google doesn't count; Google interprets naturalness and semantic depth. If you repeat the keyword until it sounds artificial, Google penalizes you for low-quality content.

The mistake you must avoid: Obsessively counting percentages.

What you should do: Use synonyms, related terms, and variations of the main intent. This demonstrates topical depth and signals to Google that you are an expert.

What is your method for knowing if you've used the keyword enough without sounding robotic?

google webwriting