Before & After: Raw Footage → Retention-Optimized Edit

Started with raw talking-head footage and a script. From there: sourced supporting b-roll for the key moments in the script, layered in sound design and SFX, added animated captions, and paced each scene to hold attention start to finish.

Swipe through to see the raw clip next to the final edit — and the Premiere Pro timeline behind it.

Open to projects like this — DM if you need a short-form video edited.