Description: Designed a high-conversion B2C sales deck for ChatGPT Premium. Used sales psychology, ROI visuals, and objection-handling slides to turn cold leads into buyers. Result: 25 direct sales from one presentation.
Focus: Clear value prop, urgency CTAs, visual storytelling.
Fold & Brew — Modern Brand Identity & Logo Design
Fold & Brew is a modern laundry & café concept that brings together two everyday experiences — fresh folds and fresh brews.
For the brand identity, I created a distinctive logo that combines a clothes hanger with a coffee cup/swirl, creating a simple visual connection between laundry and coffee.
Fashion Email Sales Copy — Promotional Campaign
Short description:
Persuasive email copy designed to turn attention into action, from subject line to CTA.
What I did:
Email sales copywriting
Subject-line development
Customer-focused messaging
Promotional storytelling
Call-to-action copy
Conversion-focused writing
Project type: Personal/Concept Project
Because this is a portfolio sample rather than paid client work, I recommend clearly presenting it as a concept project rather than implying that it was created for a real brand.
I created a complete social-media content concept for a beauty brand to demonstrate my skills in design, content planning, copywriting and creator/UGC ideas.