Stakeholders want everything built yesterday. Users want perfection. Engineers want feasibility. Here's how I navigate the chaos without losing my mind, or the team's trust → Data makes the call, but the right kind of data. Here's how I prioritize features that actually move the needle: 1. Define the Goal First Are we chasing retention? Conversion? Onboarding speed? The goal decides which metric actually matters. Without this clarity, you're just collecting vanity metrics. 2. Read the Numbers I dig into behavior data: clicks, heatmaps, time on task, drop-offs. Numbers don't just tell you what is happening. They hint at why.

3. Find the Red Flags

4. Add Human Feedback: usability tests

5. Rank by Impact vs Effort

Full case study: https://briannamaurer.com/finance