Social Media & Paid Media Strategy Tre Sorelle

I supported Tre Sorelle, a Saudi luxury fashion brand, with social media growth, paid media planning, audience research, competitor research, and organic community engagement.

What I worked on

Paid Media Strategy

Built a structured audience-testing approach for GCC markets.

Planned separate age-group ad sets to identify stronger audience segments.

Supported TikTok Traffic campaign setup, including targeting, placements, budget and creative configuration.

Reviewed creative performance signals such as views, engagement and play time to inform creative testing decisions.

Assessed Meta Business access and tracking requirements and identified issues preventing Instagram ad setup.

Audience & Competitor Research

Researched luxury, modest-fashion and abaya audiences across the GCC.

Analysed competitor positioning, content styles, visual presentation and engagement approaches.

Identified opportunities for Tre Sorelle to strengthen its organic presence and connect with more relevant audiences.

Organic Growth

Started strategic community engagement by researching relevant fashion audiences and conversations.

Engaged with relevant users through existing community conversations rather than relying on mass or artificial engagement.

Focused on building genuine awareness and identifying potential customers and advocates.

Tools

TikTok Ads Manager · Meta Business Suite · Shopify · Instagram · Canva · Google Sheets · Google Docs

Project focus

The overall objective was to create a more structured approach to brand visibility, audience growth, engagement, website traffic and future customer acquisition, while using research and performance data to guide decisions.

Great strategy work! 👏

A bold and dynamic identity inspired by the energy behind every recording.

The orange element crosses the JC initials like a cable, connecting the studio and bringing everything to life. The blue circle works as a start, play or record button — the exact moment when an idea becomes sound. Abstract, urban and versatile, the identity was designed to build recognition across clothing, stickers, signage and digital platforms.

Created with Affinity, ChatGPT and Canva.

The play/record button hidden in the blue circle is such a nice touch, easy to miss at first glance but it clicks once you notice it. Was that idea in the first round of concepts, or did it show up later after some other directions didn't quite land?