Version 1 for a milk brand with heritage in the brief, and the cow holds up smaller in that one too. Have you tried both at bottle-cap size yet? That is where the second one will start to fight you.
That’s a great point! 🙌 Version 1 definitely feels closer to the heritage and rustic direction I had in mind. I haven’t tested both at bottle-cap size yet, but that’s my next step to make sure the cow stays recognizable even at smaller sizes. Appreciate the thoughtful feedback! 🐮🥛 @Ali Sabir
Going with Version 2, Shivam. The bold orange has more playful energy, which feels right for a milk brand built on charm and nostalgia. That happy little cow is a charmer in both directions though.
A curated selection of recent logo and identity work.
This collection brings together commissioned projects, unused concepts, and exploratory directions across technology, AI, finance, sports, retail, and other industries.
The work explores geometric symbols, custom typography, monograms, and abstract forms, with a focus on clarity, distinction, and strong visual character.
Selected marks are available for acquisition.
For licensing, customization, or brand identity inquiries, feel free to get in touch.
Holding the whole volume to one hot orange on charcoal makes the marks easy to compare, and the Otima symbol stacking a gate shape over the wordmark is my favorite of the set.