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✍ Confusion is not always accidental. Sometimes, people stay unclear because clarity would force them to explain their actions, admit the truth, or take responsibility. Pay attention when someone repeatedly avoids clear answers while benefiting from your misunderstanding. ✨
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Being relatable isn’t the same as being authentic.
I think brands sometimes try so hard to “sound human” that the writing ends up sounding even more manufactured.
Add some slang.
Throw in an emoji.
Start with “Hey guys!”
Use shorter sentences.
Say “we get it.”
And somehow… it still doesn’t feel human.
Because humans aren’t relatable just because they use casual language.
We’re relatable because we have something to say.
We have opinions.
We notice things.
We have preferences.
We disagree.
We tell stories.
We have a reason for choosing one thing over another.
That’s what gives our words personality.
So when I’m writing for a brand, I’m not only thinking:
“How do I make this sound less corporate?”
I’m thinking:
“What does this brand actually believe?”
If you remove the brand name, can I still tell it’s them speaking?
That’s the real test for me.
You don’t make a brand sound human by adding “Hey” to the beginning of a post.
You make it human by giving the words a mind behind them.
#brandVoice #Storytelling #ContentWriter #Writing #CreativeWriter
🙌 The most dangerous dependency is the one you don't feel.
✍ You can make your own decisions and still be dependent on someone. The real test is whether you trust your choice before seeing their reaction. If their approval gives you confidence and their disappointment creates doubt, they have more influence over you than you realize. ✨
