REMA: Collection Preview Website

An editorial web experience for REMA, a luxury activewear brand. The site opens with five looks fanning across a soft floral field, which then fold into a single hero as the wordmark appears. From there, a vertical carousel lets visitors drag or swipe through the collection one look at a time. I kept the type small and the palette earthy, with dusty rose, olive, rust, and mustard, and used fluid motion throughout, so the product reads like a fashion editorial rather than a catalog. #WebDesign #interactiondesign #fashion

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