Shopify store redesign for Willie Crooked (Supply Fades) — completed on January 5th, 2026.
This project involved transforming the store from an older design into a unique, fully responsive Shopify experience. The previous version suffered from low speed optimization and performance issues that affected usability.
The new redesign focuses on a clean, culture-driven layout, improved navigation, and clearer product presentation across the homepage, bundles, and add-ons — while delivering fast loading performance with full speed optimization across devices.
Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design.
The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery.
The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy.
I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design.
For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture.
Ye le Jani:
Velvet Shaker looks so luxe! That oversized display type on black and cream is chef's kiss - perfectly captures that Lan Kwai Fong nightlife vibe. Killer Framer build!
We designed and built a new website for Park Early Childhood Center in Lexington, KY. PECC has been caring for local families since 1979, and the new site lets parents feel that warmth before they ever walk in the door.
Real photos of real kids. Clear paths to enroll, join the waitlist, or schedule a tour. Smooth interactions that make it fun to explore, on desktop and mobile.