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A motion-led product showcase presenting Hypertune’s gaming and PC optimisation tools. Animated interfaces, pixel effects and bold typography guide viewers through game profiles, performance controls and customisation. The visual journey shifts from neon green to the red Yuki theme, giving the film an energetic, gaming-focused identity.
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Sharing a project I'm really proud of: the 2025 broadcast design for the Northern Super League, Canada's new professional women's soccer league.
What made this one special is that the league had no visual history on TV. Every graphic viewers saw in that first season had to be created from zero, for a league that was introducing itself to the country.
The goal was a broadcast identity that feels as ambitious as the league itself: bold enough to stand out on screen, clear enough to follow at a glance, and flexible enough to carry six different clubs inside one consistent system.
The biggest lesson for me: when you design for a league that's just being born, you're not only packaging matches. You're helping define how people will remember its first season.
I'd love to hear from anyone working in sports or broadcast design: how do you approach building a visual system for a league that's launching from scratch?
Great Work demands great efforts
We just made this for a client in a day. Shooting it would've meant weeks of planning and about 10x the budget.
The concept is the asset. It's a structure built to repeat: new characters, a new situation, and the same payoff every time.
I come from production and I still think real shoots are some of the most valuable work we do.
A founder telling their story, a documentary, an event that happened in a real place on a real day. As AI content fills the feed, that stuff is going to stand out more.
Everything else is changing fast. When producing a concept gets this cheap and fast, the hard part (and valuable part) is deciding what to make and why.
Deciding what's worth making matters more now that generating is cheap. Good take.
The Rebranding Challenge - Season Investments
One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?