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Before vs. After: This custom typemark transformation was part of my most recent project, creating a logo with a stronger visual hierarchy and distinctive character that seamlessly links together and builds on the brand's strategic direction.
What do you think about the transformation?
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My Recent Work -- Showreel
A logo reveal created in Blender, where simple geometric shapes come together to form the Geisleris Studio identity.
Nice
A couple months ago I shared some thoughts on hand drawn logos, with a few images from a project I worked on. It wasn’t a finished case study and I didn’t even consider it among my strongest work.
It now has more than 50k views, 84 goats and 300 likes.
I’m very intentional about what I share and when, so this one caught me off guard. But it reminded me that we never really know how our work is going to land for someone else. As long as it’s thoughtful, sharing it is better than nothing. Keep going, keep perfecting your craft and keep showing your point of view.
And thank you to everyone who interacts and appreciates what I share. It never goes unnoticed. And of course to Contra for building a space where this kind of work finds its people.
I do wonder though, did this get traction because it was hand drawn in an era where everything is AI generated? Curious what you think.
lovelyy absolutely lovee it