Designed the core corporate logo from scratch, selecting a rustic, warm color palette that reflects a premium morning aesthetic. To bridge the gap between flat vector art and real-world deployment, I executed high-fidelity merchandise mockups across critical touchpoints, including custom-branded aprons, coffee cups, and napkins. Curated the exact textile color choices and material textures to ensure a cohesive, unified, and highly professional brand presence across all physical retail assets.