I’m a Marketing Strategist and Brand Manager with 8+ years of experience leading brand positionin...

I’m a Marketing Strategist and Brand Manager with 8+ years of experience leading brand positionin...I’m a Marketing Strategist and Brand Manager with 8+ years of experience leading brand positionin...

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Alejandro Mac Swiney

• Nov 14

I’m a Marketing Strategist and Brand Manager with 8+ years of experience leading brand positioning, integrated campaigns, and content strategy across Latin America. I’ve worked with global tech organizations and cross-functional teams to turn complex value propositions into simple, emotionally relevant stories that move people and elevate brands.

My strength lies in connecting creativity with strategy—bridging brand identity, customer insight, and business goals into cohesive narratives and campaigns that deliver growth, awareness, and engagement.

I bring a hybrid background across brand, content, social, partnerships, B2B/B2C strategy, and experiential marketing, with a strong focus on the Mexican and LATAM market. I’m fully bilingual (EN/ES), detail-oriented, and passionate about building brands people trust.