What should a platform for tokenized private equity look like?

Probably not like another traditional bank.

For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.

The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.

I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.

I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.

The goal was to:

— Explain tokenized private-company equity more clearly — Create a memorable visual identity for the product — Speak to both investors and founders — Make financial technology feel ambitious rather than conventional

Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?

Explore the ICME landing-page project →

This is amazing, man.

Good job!

Resource Thursday

New Website Inspiration: Cosmos (cosmos.so) is a modern, AI-powered moodboarding and visual discovery platform designed specifically for creatives, designers, artists, and visual thinkers.

It is often described as a curated, distraction-free alternative to Pinterest built for high-end design inspiration, creative research, and project curation.

Cosmos is a good alternative to Pinterest