Some weeks, I'm helping a founder launch an AI product. The next, I'm rebranding a media company or a creative studio. No two projects look the same. That's intentional. Same studio. Completely different stories. A brand isn't a template; it's a reflection of what a business is trying to say and who it's trying to say it to. The moment you start boxing everything into the same gradients and tech graphics, you stop designing brands. You start manufacturing them. Every project deserves its own language. That's what makes it memorable. What story is your brand actually telling?

OG stuff!

how often do we actually look outside of our design bubble for inspiration?

it’s so easy to reach for the obvious references. we’re all guilty of typing ‘landing page’ into Pinterest when we’re designing a landing page, but i always find that the best sources of inspiration come from elsewhere. lately i’ve been feeling very inspired by spring and all the lovely things that come with it!

what’s inspiring you at the moment? 🌸

Love this! lately, I’ve been finding inspiration in cooking , looking for recipes to actually trying them out. also watching culinary shows is super fun too; it’s cool seeing how much art goes into it, and how passionate people are. Definitely makes me think about looking beyond the usual design bubble!