Using Classic Design Methods to Create Focused, Effortless Features

Using Classic Design Methods to Create Focused, Effortless FeaturesUsing Classic Design Methods to Create Focused, Effortless Features

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Keshavv :D

pro

• Oct 21

all roads lead back to the classic design process.

journey maps. Personas. Archetypes... Scenario maps.

I know these things can look cringe in portfolios. But I keep coming back to them in almost every project.

not because I want to fill out templates (i'm messy af)

but to design features that feel effortless and hit the bullseye. To keep the KPI in focus, understand the business requirements, and navigate the solutions without losing your way.

And sometimes, the features that feel like little moments of delight are the ones quietly reducing indecisiveness and improving KPIs.

Razvan Vezeteu

• 15h

Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience. Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?

Brand Design Illustration branding