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Sharing my certifications in product management, Zendesk messaging, and foundational support.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Understanding Target Customers vs. Target Users in SaaS Product Development
A successful SaaS product starts with understanding who the product is built for — and who will actually use it.
In this lesson from the iiinnovations SaaS Masterclass, I explain two important concepts:
• Why the customer is not always the end user.
• How to identify and define the right target customer segment.
• The difference between buyers, decision-makers, and end users.
• Why customer segmentation matters before defining product requirements and features.
My approach to product development focuses on understanding business needs, user roles, and real-world problems before moving into product design and development.
The key principle: Build for the right people, solve the right problems, and create meaningful product value.
Follow iiinnovations for more practical insights into SaaS Product Development, Product Strategy, UX/UI Design, and Business Analysis.
#SaaSProductDevelopment #ProductStrategy #ProductManagement #CustomerSegmentation #UXDesign
Such an important distinction.
I'm ready for my next chapter and looking forward to connecting with founders, startups, entrepreneurs, and individuals who have ideas they're passionate about.
Over the past 6+ years, I've had the opportunity to build products across web, mobile, AI, and other emerging technologies. Now, I'm looking to bring that experience into new collaborations and help turn great ideas into real, working products.
Whether you're starting from scratch, validating an idea, building an MVP, or looking to take an existing product to the next level, I'd love to be part of that journey.
I believe great products start with good conversations and the right people working together.
If you have an idea you've been wanting to bring to life, let's talk.
Here's to new beginnings and building something meaningful together! 🤝
Good luck with the next chapter!
I designed and built a communication skills development course for an Austrian client, with more than 30 modules in both German and English. The course uses fully vector-based graphics and illustrations to keep the design clean and consistent across both language versions
