Transformational AI Interface Design for AT&T's Analytics PlatformTransformational AI Interface Design for AT&T's Analytics Platform
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Greg Brophy
• Apr 18
AT&T AskMaestro — Enterprise AI Intelligence Platform
Designed the end-to-end experience for AT&T's internal AI analytics platform, transforming a reactive chatbot into a proactive decision engine used by analysts and VPs across business units.
Key work included a "Today's AI Insights" feed that surfaces risks, opportunities, and watchlist items before users ask — eliminating prompting friction by 50%. The Risk Detail view shown here combines a trend chart, time-to-breach prediction, forecast bands, recommended actions, and a one-click "Generate Issue Brief" — collapsing what previously required multiple tools into a single actionable screen.
Also designed the AI Design System behind it: response states, confidence indicators, data visualization standards, and engineering handoff documentation ensuring 100% visual consistency at scale.
Impact: 40% reduction in analyst data retrieval time. Role-based interfaces deployed across AT&T's Southern Region wireless operations team.
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