Excited to share my UX redesign of The Sustainable Sequin Company, completed as both my MSc UX Design Major Project and internship. I worked across the full UX process, including user research, UX audits, information architecture, ideation, UI design, prototyping and multiple rounds of usability testing. The project then went beyond the prototype, as I implemented the final experience in Shopify, working on the storefront, product structure, inventory, international shipping and SEO. It was a great opportunity to take a real e-commerce project from research and UX strategy through to design and live implementation.