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“NYTHERA” is a cinematic AI-generated perfume commercial created as a conceptual portfolio project exploring luxury aesthetics, emotion, and high-end visual storytelling.
The advertisement captures the mysterious and elegant identity of the fictional fragrance through atmospheric cinematography, premium fashion-inspired visuals, and immersive AI-generated scenes designed to evoke desire, sophistication, and timeless luxury.
From creative direction and visual concept to AI-generated production and cinematic editing.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I ran them through three identical prompts pulled from real client work to see how they compare under production pressure, and the differences came down to tool personality more than tool quality.
#Kling #Runway #AIVideo #MotionDesign #CreativeWorkflow
Nice research man weldone
People keep comparing AI tools like they’re all built for the same thing.
They’re not.
The creatives who figure that out early are going to have a massive advantage.
The conversation around AI is still so focused on aesthetics that people ignore the operational side of creativity.
We need to stop talking only about which tool makes the prettiest image, and start talking more about workflow, scalability, and execution.
I don’t think the advantage will come from using one AI tool for everything.
It’ll come from understanding which tools belong in which part of the process.
And honestly, that shift is waaaay more interesting than the usual “this one is better” debate.
I’m curious: what part of your creative process are you actually trying to improve, and what tools are you using for it?
I'm trying to improve on my ui/ux design and i guess claude can also help better on that.
This animation was created for my next YouTube video, Letters to Jesus, part of my channel and project about Christianity and art, The Foundation: https://www.youtube.com/@TheFoundationDCSS In this video, I’ll be talking about the fascinating story of the holy relic known as the Mandylion.
What I’m showing here is a 28-second sequence depicting the Fourth Crusade, a key moment in history when Venice attacked Constantinople. Amid the chaos, the Mandylion disappeared.
Even though I know that one day I’ll be directing big-budget movies, right now I’m imagining what they might look like through AI.
I invite you to follow my project and watch my first video, Christ et Le Cinématographe — a deep dive into the relationship between cinema and Christianity. Christ et Le Cinématographe (In that video, I also used AI for key sequences to recreate specific historical events.)
Thank you for your time. I hope you enjoyed it.
Nice!
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