Fragrance is booming in Indonesia right now.
New brands are popping up everywhere and honestly, it’s exciting to watch.
That got me curious.
What if I try to create a simple fragrance video on my own?
Also… I’ve been exploring AI tools again lately.
Crazy how much they’ve evolved in just 2 years. Back then, things felt limited, now it feels like ideas can actually come to life.
So I made this.
It’s not fancy. It’s not perfect.
But I’m genuinely proud—because this is my first time doing something like this.
AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔
An exploration of art, creativity, and creative direction through the lens of AI 🌸
This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.
The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.
Created with AI. Directed by me.
A concept. A creative experiment. A vision brought to life through AI.