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Fitting products where they really deserve
A concept product experimenting "if land rover made water bottle how will they advertise it"
The work was simple -
Study the Brand DNA, how they showcase their product, what material language do they use, in which environments do they place thier products and then the work was just to reimagine a product completly different from SUV's.
A bottle... yes.
The project focuses more on the brand positioning than the product itself.
For example if it was made by some other lifestyle brand they would have shown the product in clean, minimal aesthetic environment with smooth cut animations and soft lightings.
But...
beacuse this concept totally focuses on the brand "Land Rover" the visuals must justify thier Brand motto 'Above&Beyond' with terrain visuals, harsh environment, rugged surfaces etc.
This little deconstruction is enough to explain my vision & intention to work on this project.
Open for Projects work.vanshul@gmail.com
A great product visual doesn't just show the product.
It shows the lifestyle around it.
That's the difference between a render and a story.
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