city rhythm.

This campaign for 2ndSun was shot with @afterluc at Ponte Hercílio Luz, one of the most iconic locations in Florianópolis.

For this piece, I handled both the filming and the edit, which gave me the freedom to think about the final rhythm of the video while we were still shooting. We also brought back the teleport effect as a playful transition, giving the campaign a little more personality without taking attention away from the brand and the location.

The biggest production challenge? Definitely the wind. 😅 Shooting on a bridge in Florianópolis will humble you very quickly.

Once we had the footage, I shaped the final piece through pacing, motion, sound and color, keeping the edit clean and polished while still feeling fun and natural for Luc’s content.

I really enjoy working this way because filming with the edit already in mind opens up much more room to create transitions and visual moments intentionally instead of trying to solve everything later in post.

Role: Filming, Video Editing, Motion Design, Sound Design, Color & Visual Storytelling