been spending a lot of time thinking about presence and how to build one that feels real, you kno...been spending a lot of time thinking about presence and how to build one that feels real, you kno...
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been spending a lot of time thinking about presence and how to build one that feels real, you know?
right now i'm rebuilding my portfolio and testing threads and pinterest to see what actually works. threads especially has me trying to understand how their algorithm thinks. like, what makes something blow up vs. disappear into the void?
the portfolio and social presence stuff goes hand in hand. one's not really useful without the other.
if you've got thoughts on this or you're doing something similar, would love to hear what you're learning. always open to swapping ideas.
Creating a connected Shopify and social media presence for a new lifestyle e-commerce brand.
The concept brings the storefront and promotional content together so the brand maintains a consistent visual identity from social discovery through to the online shopping experience.
I worked across Shopify store design, e-commerce website design, product presentation, collection setup, social media content design, campaign visuals, brand consistency, and launch content planning.
I designed and built it end to end in a strict monochrome style. It opens with a block-letter SAIF wordmark that bulges under the cursor, over a live particle field. Further down, a dotted globe pins where I work from in Turin, Italy.
My projects play on their own in a device-style showcase that tilts into place as you scroll. Next, 3D letters spelling motivational words fall toward the footer, where they turn into a small slicing game you can play.
Built with React, TypeScript, GSAP, Three.js and WebGL, with a light/dark toggle, smooth scrolling and a custom cursor.
I built an interactive prototype experience right into my portfolio, so visitors can explore the design in high fidelity without being sent to another app or website. The prototype runs directly on my site, with the interactions enabled.
It’s exciting to see what AI makes possible for building and sharing design work.