Google Ads & Conversion Website — 15-Day Payback

This was not a standalone Google Ads campaign. It was an end-to-end acquisition system designed to connect high-intent searches with a credible, conversion-focused digital experience.

Launched in 2018 for a regional passenger transportation company, the project covered the complete customer journey—from the initial search to the moment a potential client requested a quote.

I planned the campaign and keyword architecture, produced the on-location photography, structured the website’s information and user journey, wrote the copy, designed the interface, and implemented the complete website in WordPress using Elementor. The Google Search campaigns, messaging, visuals, and landing experience were developed as parts of the same commercial system.

The initial project investment was recovered in under 15 days.

A later Google Ads performance snapshot recorded 12.3K clicks, an 11.36% click-through rate, and an average CPC of R$0.57 across R$7.03K in media spend—demonstrating sustained relevance and cost-efficient demand capture.

The project shows what happens when paid media is supported by the right positioning, search strategy, content, visual credibility, and website experience: traffic does not simply arrive; it encounters a coherent path toward conversion.

Google Ads · Paid Search Strategy · Keyword Research · Copywriting · Photography · Web Design · WordPress · Elementor · Conversion Strategy