Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience. Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?

Amazing work!

What if finding the perfect lash style was easier than ever? ✨

I’ve been exploring how a beauty eCommerce store can deliver a better shopping experience through thoughtful UI/UX design and conversion-focused strategies.

For this independent redesign concept, I explored a more engaging way to help beauty shoppers discover products, navigate collections, and make confident buying decisions.

A few things I focused on:

1. Clean, premium beauty storefront design.

2. Better product discovery and navigation.

3. Curated product collections.

4. A lash-finder quiz concept to guide shoppers.

5. Clear product presentation and shopping actions.

6. A responsive experience across devices.

My goal with this concept was simple: make the shopping journey feel effortless while keeping the brand visually engaging.

Because a beautiful store is great, but a store that makes shopping easier is even better.

Shopify founders and beauty brand owners: What's more important to you when designing a beauty store — visual experience or product discovery?

#Shopify #ShopifyDesign #ShopifyCRO #EcommerceDesign #UIDesign #UXDesign #ConversionOptimization

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This is amazing. I would love to see more of your designs