Last week, I created Poco A Poco, a concept identity system for a Venezuelan street-food truck in New York. The project was made for a competition raising donations for families affected by the earthquakes in Venezuela. This sat close to home. I have family who were there during the earthquakes, and who are now part of rescue teams helping to find people beneath the rubble. Poco a poco means “little by little.” That phrase became the heart of the project. Food discovered bite by bite. Recipes carried between generations. A migrant community building new ties in a different city. The identity grew from three ideas: origin, adaptation and community. Research into San José de Barlovento and Afro-Venezuelan culture shaped the direction. I wanted the system to feel immediate from the street and richer the closer you get. Little by little. Bite by bite. View the full project here: https://jeremiahhaastrup.com/work/poco-a-poco

Great looking identity!

The Mailata Family Foundation held their official launch event a few weeks ago. I built the website for this launch alongside the team at Avenue West. The goal was straightforward. The site had to look great and it had to perform when it mattered most. The foundation shared their numbers afterward. Over $160K raised. Really proud to have been part of this one. (Image via the Mailata Family Foundation Instagram)