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As the Performance Marketing Specialist, I took end-to-end ownership of the account strategy, execution, and daily campaign management. My core focus was scaling conversion volume efficiently while strictly controlling the Cost Per Acquisition (CPA) on a large budget.
What I Executed:
Keyword Strategy & Bidding: Conducted deep search intent research to select high-converting transactional keywords and set up an aggressive negative keyword strategy to eliminate budget waste.
Campaign Structuring & Copy Development: Designed high-intent Search and Performance campaigns, writing high-converting ad copies, extensions, and asset groups tailored to buyer intent.
Smart Bidding & A/B Testing: Implemented Target CPA bidding, continually testing ad headlines, creative angles, and bidding strategies to maximize conversion rates.
Account Optimization: Monitored real-time search term reports, location adjustments, and audience placements to ensure maximum efficiency across the campaign lifecycle.
Campaign Performance Summary (Dec 2025 – May 2026):
Total Ad Spend Managed: ₹2.46M (₹24.6 Lakhs)
Qualified Conversions Generated: 2,210
Average Cost Per Conversion (CPA): ₹1,110
High-Intent Traffic Driven: 21.4k Clicks
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I watched a client run the same ad for 3 months and wonder why it wasn't converting
The budget was fine
The product was solid
The formula was wrong
Every ad that actually works follows 5 steps... hook, problem, proof, offer, CTA Most brands skip straight to the offer. Thats where the money disappears
The part that changes per niche is the hook. Ecommerce grabs on price or urgency. Service businesses grab on fear. Course creators grab on who you'll become. Same structure underneath every time💰
https://www.instagram.com/p/DcTTDvniW66/
Save this and look at your last 3 ads. How many had all 5 parts?
Also please follow us on social media so i can share more detailed topic and problems and fixes :)
#AdStrategy #PaidAds #FacebookAds #EcommerceMarketing
Marketing That Connects With Customers
I help businesses reach the right audience through targeted digital marketing strategies across multiple channels.
From email campaigns and social media marketing to paid advertising and content, I focus on creating campaigns that attract attention, build interest, and move potential customers toward action.
Email Marketing • Meta Ads • TikTok Marketing • Social Media • Content Marketing • Campaign Strategy
