Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
Should I go for left or right? Focusing on updating and finishing up my portfolio... and then I came across this crossroads. Another alternative is to make them switchable themes through a toggle, but I still need to decide which should be the default.
Left is better because the text is readable, the overall blue background is not flashing to the eyes as compared to the right one.
For the top right button " Start a project ", you can add some animation so that it stands out and encourage users to click on it.