Macaron Queen is a premium confectionery brand specializing in handcrafted French macarons and luxury gifting experiences.

I redesigned and restructured their Shopify storefront to create a more refined, conversion-focused shopping experience that better reflects the brand’s premium positioning. The project focused on elevating the visual identity, improving product storytelling, simplifying navigation, and optimizing the customer journey across desktop and mobile.

The result is a polished, luxury-driven e-commerce experience designed to make the products feel as premium online as they are in real life.