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We have over 1,250 pages... so why aren't we getting organic leads?"
That was the question a client asked me.
After a quick audit, the answer was obvious:
Google wasn't indexing most of their website.
The issue wasn't content. It wasn't backlinks.
It was a technical SEO problem that left more than 1,250 pages practically invisible in search.
Once we fixed the underlying issues, those pages finally had the chance to rank.
It's a reminder that sometimes the biggest SEO wins come from fixing what's already there not creating more.
Have you checked how many of your pages Google is actually indexing?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A travel specialist focused on Ireland had impressions but weak click-through people saw them in search but didn't click.
I rewrote titles and meta descriptions around what travelers actually want
Targeted the right intent for each stage of trip planning
Improved on-page relevance and structure over a 6-month roadmap
The result: a 133% higher click-through rate and stronger overall organic visibility.
Planning a travel or tourism SEO push? Get in touch.
Designed this concept with one goal in mind: making browsing feel effortless while keeping the product front and center. The biggest challenge was finding the right balance between bold visuals and usability, but after a few iterations, the hierarchy and spacing fell into place. When users can navigate with ease, businesses benefit from stronger engagement, greater trust, and higher conversions. 🚀
Lighthouse gave me a shitty score during the weekend.
...
I was finishing up the marketing site for Reachly, and everything looked pixel-perfect. Then, I ran the initial Lighthouse test.
My heart sank: Accessibility and SEO were all yellow (not bad but i love me a Green). 😁
Google flagged a critical error: “Image elements do not have [alt] attributes.” (See image)
🚨The culprit? The video testimonials.
I was using Framer’s native YouTube component.
Lighthouse was demanding image alt text for a video thumbnail (weird).
Framer doesn't provide an option to add alt text to that native component.
So i spent a stressful Sunday down a research rabbit hole. Nothing worked. I closed my laptop and took the weekend off.
On Monday, with a clear head, I fixed it - took maybe 20 minutes.
🚨So how did i do it?:
"I ditched the native YouTube component & instead copied the raw HTML embed code for each video, inserted an Embed block and pasted the HTML embed code.
The error vanished. Lighthouse shot straight up into a clean, green circles all 90s
(Fun fact: Webflow users run into this exact same video thumbnail issue, though the workaround is slightly different).
🚨The takeaway:
Having design and building skills is great but learn the technical side too.
I could have easily ignored this error and handed off the site, but ignoring the technical side under the hood is a mistake. Hidden technical debt is a silent killer for your SEO and kills your chances of getting free customers from Google.
🚨PS: I'm thinking of writing a longer & more detailed, step-by-step guide on how I solved this probelm.
Would this be useful to you? Let me know in the comments.
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