Years ago, I started playing seven-a-side football every week with my friends. Weโre all around 40 now, and we're not looking to compete anymore, just to enjoy the game, stay active, and share good moments together. In that setting, we met Juanfran Moreno, former Real Madrid player, who immediately connected with our way of living football. He and my friend Jaime Barrio were launching a player representation agency and needed a landing page for their brand.