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IEMA® Luxury Branding and Packaging
IEMA is a global lifestyle brand transforming the beauty landscape. Our “WOW” factor goes beyond premium products, it’s the transformative journey we share with every user. Every drop ignites radiance, from luscious locks to life decisions starting the moment you buy. IEMA isn’t just a brand; it’s an invitation to unveil a brighter, more rejuvenated self.
Art Director
Ussama Ahmed
I love how the leaf is bouncing!!
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How do you make a logo feel alive without making it feel like a gimmick? 🤖
Quickchat AI builds no-code AI Agents that handle real work - customer support, sales, internal ops - reading docs and resolving conversations on their own. As the product scaled, the brand needed to catch up: something as sharp and credible as the tech itself, in a market where every AI startup looks the same.
I could have leaned into something loud - a mark morphing through wild transformations, motion for the sake of motion. Instead the direction was restraint. The wordmark reveals with one clean underline stroke. The icon wakes up letter by letter before landing on the final mark, closing on a small wink instead of a flourish 😉.
Every timing decision was intentional: fast enough to feel instant, controlled enough to feel trustworthy. That's the whole brief in one sentence.
The palette stayed just as disciplined 🎨 - one electric blue carrying the energy, one warm yellow breaking up the dark neutrals. Nothing decorative, everything load-bearing.
Where do you draw the line between motion that shows a product's personality and motion that's just there to show off?
How much do I love this? :')
But more importantly, I’d love to hear what you think.
What could we improve? What would make this even better? And how can we, as a community, come together to push this further?
Curious to hear your thoughts. 👀
Clean work, love the color combinations and style you went for.