The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
This week, I worked on a rebrand. Let me k ow what you think?
Gusto drew a pig mascot. Rippling can't copy it.
Three payroll companies, all past a billion in revenue. Two valued around $17B. Gusto at $9.3B. The smallest one just made the sharpest brand move of the year, and the reason is structural, not aesthetic.
Rippling's headline says "AI that works across your entire business." Their buyer sits in IT procurement. A pig next to that sentence reads as a toy. Deel's logo wall with DoorDash and LinkedIn can't carry a cartoon either. Gusto's rivals literally cannot follow this move without contradicting their own homepage.
That's the position worth paying for. The one your best-funded competitor can't take without breaking their own claim.
I broke down the full Gusto/Rippling/Deel comparison plus a counter-example from CodeAI in this week's BRIGHT Method. Worth reading if you're heading into a raise or launch and debating how loud the brand work should be.
Had a great time working with @Farhan Islam on this branding and packaging design for HaaH.
Check it out in the full case study!
The HaaH set feels cohesive without looking cloned. Green, red, and cream share the lettering, but each jar still reads as its own SKU, and the gold lids on the yellow tile do the appetite work.
