Thaw — AI Mental Wellness Platform Landing page

Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.

Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.

Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.

A warm dark palette with cool blue type keeps the tone serious without tipping into heavy. Creative - Midjourney Animation - Jitter

Wellness Brand Identity Pack - 6 Minimalist Logos

Brand identity pack designed for healing & wellness startups - the exact client type Wow House works with.

Includes: Logo concepts for Dear Soul (mirror work), Inner Light, Heal & Bloom, Calm Root, Soft Rest, Clear Breath.

Style: Minimalist, elegant serif + line icons, soft pink & black - clean and conversion-focused.

Tools: Figma, Illustrator, Brand Strategy

These six marks feel distinct without losing the calm, restorative character of the category. The small descriptors under each name are a nice touch—they make the system feel considered, not just visually minimal.