Visualizing Creative Chaos — Air.inc Style Frames
Motion style frames created for a campaign concept about creative operations.
The narrative visualizes a common problem inside creative teams: searching through thousands of files across tools like Figma, Slack, email, and messages.
The concept translates this chaos into a simple visual story:
Chaos → Cost → System.
The frames were designed to guide motion and storytelling, using annotations, directional cues, and structured UI elements that support animation and pacing.
Built a custom @Rive component for the About section of my agency site.
The lanyard and badge are fully interactive. You can grab them, throw them around, and spin the badge 360° to see both sides.
It doesn’t necessarily need to do all of that, but that’s kind of the point.
Small interactive moments like this can turn a pretty standard section of a website into something people actually want to play with, remember, and come back to.
Our goal was to make pricing, inventory and ordering data feel simple and human for an AI-powered B2B commerce platform. We'd love to hear your thoughts!