A classic client of mine: a mom with a love for baking, a son with serious food intolerances, and...A classic client of mine: a mom with a love for baking, a son with serious food intolerances, and...
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Anna Sobieniak
pro
• Nov 17
A classic client of mine: a mom with a love for baking, a son with serious food intolerances, and a fearless spirit that sparked this irreverent name. We collaborated with Crew Marketing to shake up the gluten-free category, aimed at younger, health-conscious foodies.
Gluten-free doesn't mean personality-free, and our branding made sure customers knew that instantly. Playful custom photography, bright pastels, cheery fonts and striking color combos delivered on integrity, taste and fun.
The versatile design platform let us expand into new SKUs with ease. This audience loves clean design with quirky attitude - and they don't mind a little swearing when the flour's this F'n good!
Deliverables: Brand identity, packaging system, custom photography, website design, marketing materials. wearesobi.com
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