Short-Form Video for Peak College Project Title: Tired of Feeling Stuck? Your PSW Journey Starts Here The Challenge: Peak College needed an authentic, warm, and non-corporate video to attract career changers, new immigrants, and recent high school graduates. The goal was to show how someone feeling stuck can transform their life in less than 6 months with a meaningful healthcare career, while clearly communicating the 23-week timeline, hybrid model, hands-on practicum, NACC certification, and flexible payment plans.

My Approach: I developed the full concept from scratch: Strong emotional hook in the first 4 seconds

Relatable visual storytelling using a stylized faceless character (minimal comic-book style) that transitions from heavy/slow walking (feeling stuck) to confident movement (taking action)

Warm, empathetic voice-over and on-screen text in English

Smooth narrative flow: problem → opportunity → overcoming barriers → transformation → clear CTA

I handled scriptwriting, visual direction, on-screen text design, and final delivery ready for animation/editing.

Result: A motivational, human-centered video that respects the brief’s rules (never make the job look easy, strong 3-second hook, authentic tone) while driving viewers to peakcollege. The piece effectively balances emotional appeal with practical information about the fast-track PSW program.

Key Deliverables

Complete video script & voice-over text

Visual storyboard / keyframe sequence

On-screen text hierarchy and timing

Final concept ready for production