hello everyone day 2 of posting on contraš¤ I'm currently having challenge with posting the video...hello everyone day 2 of posting on contraš¤ I'm currently having challenge with posting the video...
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Yousr ā Hot Sauce Brand Identity & Packaging Design
Turning bold flavor into a bold visual identity.
Yusr Hot Sauce is a food packaging project created to translate the intensity, heat, and character of the product into a striking visual experience.
The packaging combines a warm, distinctive color palette with bold typography and expressive graphic elements, creating an identity that immediately communicates the product's spicy and authentic character.
The visual direction was developed around the contrast between the rich red tones of the chili sauce and the warm cream of the label, creating a strong and recognizable presence across the product range.
From the label design to the final product presentation, every element was carefully considered to enhance the product's personality while maintaining clarity and brand consistency.
The final art direction brings the packaging to life through a dramatic food-focused environment, using rich textures, controlled lighting, and carefully composed ingredients to create an appetizing and memorable product experience.
A packaging identity designed to capture attention, communicate flavor, and give Yusr Hot Sauce a distinctive presence.
Once youāve created your Cantina account on mobile, you can log in to Cantina on desktop web and start using Creator Studio right away!
To get started, first create your Character in Cantina. Once your Character is ready, head to Creator Studio to bring them to life and create your pilot episode for the challenge.
Weāre continuing to grant Creator Studio access on mobile, but there may be a slight delay before it appears. You donāt need to wait for mobile access to start creating - you can use Creator Studio on web in the meantime. Once your Creator Studio access is granted on mobile, youāll receive a push notification from the Cantina app and an email confirmation.
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Happy creating!
Sharing this amazing project I had the pleasure to work on ā”ļø
LUMA is a matcha brand built around the ritual of taking a moment for yourself.
The identity combines a fresh, playful color palette with a clean and contemporary visual language, creating a brand that feels vibrant without losing its sense of calm.
The result is a modern matcha identity that brings together natural qualities with a bright, lifestyle-driven aesthetic.
Most of the matcha shelf is muted and ceremonial-looking, so a bright palette is exactly what makes this findable. The trade is that brightness tends to read as everyday latte rather than premium grade, and that shows up in what people expect to pay - was the daily-ritual end the deliberate target rather than the ceremonial one?