Trying to perfect this an AR layer over an historical picture Grootzand Sneek situatred in the north of the Netherlands to express in an artisctic way the digital transition
I spent a bit of time experimenting with different colour combinations to see how they would change the overall feel of the site.
There were a few I really liked and considered taking further, but in the end I kept coming back to black and white. I felt it worked best with the imagery and typography, and ultimately suited the direction I wanted to take the project.
There is something satisfying about watching the same site change personality with each colour combination. The ARDA explorations look like a great exercise in that.
INVESTIGATION BOARD — A Story Driven Promotional Template
I wanted to showcase a digital platform through a visual metaphor people instantly recognize: a detective’s investigation board.
Fast camera movements connect pinned images and visual clues, while each stop reveals its own image and supporting text, turning a platform’s features into an unfolding story.
The concept is designed for reuse: replace the images, update the copy, and adapt the same animation to promote another platform, product, or service.
My goal was to combine cinematic storytelling with practical customization—creating a template that is not just visually engaging, but useful to other creators.