Developed the packaging, brand guidelines, logo, and marketing collateral for the launch of R.A.D – Really Awesome Drinks!, a new division of Gravity Winery. The goal was to create a bold, energetic visual identity that reflected the brand’s fun and adventurous personality while maintaining a connection to Gravity’s established sophistication. From cohesive packaging and vibrant label designs to comprehensive brand standards and promotional materials, each element worked together to bring R.A.D’s lineup of eight unique wine seltzers to life.