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This morning I was at 1 Million Cups Kansas City watching Joel Crampton and Dr. Brittany Conners present. Brittany's a friend and the reason I
went, and both of them were great.
Here's what I've learned building Lefty Media Co: the relationships that carry a business don't come from networking. They come from showing up in
rooms where people actually want to help each other, with nothing to sell.
Almost everything good that's happened for me here started in a room like that. If you're growing something, find your version of this room and
keep showing up.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few months ago, a client approached me with a brief for their HYROX campaign.
The objective was clear: define how Vedi should show up in the athlete space during one of the world's fastest-growing fitness events.
Instead of centring the communication around the product, I suggested to position Vedi as the athlete's recovery partner.
That thinking carried through the entire campaign from the brand film and social media to the event booth, brochures, on-ground communication and other marketing collateral.
For the brand film, I worked on the creative strategy, campaign concept, script and creative treatment. The idea was to stay close to the athlete's experience, using moments of effort, intensity, fatigue, and recovery to tell the story, with the product entering naturally instead of leading the narrative.
A big thank you to the good folks at Maayasthra studios for producing the film and staying true to the creative treatment. It was great working with the team.
Always satisfying when a positioning idea holds together across every piece of communication.
Giving a Local Business the Digital Glow Up It Deserves
For the #GiveItAGlow challenge, I chose FACE FOUNDRIÉ, a beauty and skincare business with an existing online presence, and reimagined how customers experience the brand online.
Before
(https://facefoundrie.com/)
Their website shared the right information but left room for a more modern, streamlined customer journey. Visitors had to navigate through multiple pages to find treatments, compare services, and book appointments, with little personalized guidance along the way.
Using Base44, I designed and built a fully responsive website focused on simplicity, elegance, and conversion.
The new experience includes:
✨ A premium, mobile first design
✨ Clear service discovery for facials, brows, lashes, and skincare
✨ A redesigned membership experience
✨ Faster and more intuitive appointment booking
✨ An AI powered Skin Expert that helps customers choose the right treatment based on their skincare goals
Automation
To create real business value, I implemented an AI Superagent that answers frequently asked questions, recommends treatments, guides customers through the booking process, and reduces repetitive customer support. I also added automated appointment confirmations and lead capture to streamline communication and improve the customer experience.
This project demonstrates how thoughtful design and automation can help local businesses save time, improve customer engagement, and create a more memorable digital experience.
Thanks to @Base44 and Contra for creating a challenge that encourages builders to solve real world problems for local businesses.
#GiveItAGlow #Base44 #Contra #WebDesign #UIDesign #Automation #ArtificialIntelligence #SmallBusiness #CustomerExperience #NoCode #AI #UXDesign
This is great and awesome
Just wrapped: brand strategy + copywriting for Start Up Scene's website redesign 🇦🇪
Start Up Scene helps founders and investors set up companies in Dubai navigating 60+ government agencies, trade licenses, visas, and residency. My job was to give that process a voice.
What I delivered:
Brand positioning & tone of voice (the "trusted advisor" archetype calm, precise, bilingual)
Messaging framework: mission, vision, core promise, taglines, CTAs
Full website copy for the redesign of home, services, about, headlines
Vocabulary system (words to use / words to avoid) so every touchpoint sounds consistent
The goal: make a category full of "hassle-free solutions" jargon sound instead like a firm that's actually read your file before you sat down.
📄 Brand book: Startup Scene Brand Book
🌐 Live site: StartUp Scene
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