The Norden Trucking redesign was focused on transforming the company’s digital presence into a stronger and more modern B2B experience.
The project included a complete visual redesign, improved content structure, motion design, responsive development in Framer, and a clearer communication strategy aligned with Norden’s scale, technology, and logistics operations.
The goal was not only to improve aesthetics, but to build a website that communicates trust, professionalism, and operational strength from the very first interaction.
The only glow on the Kestra page is the reflective strip on the jacket. It comes from the image itself, so the Framer layers on top stay flat: grey, white and mono text, no glow effects on buttons or headings. That keeps the page easy to edit, because nothing in the UI depends on one lighting setup. If you swap the photo, the glow goes with it. Would you add a glow effect in Framer or keep it in the image?
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
Lumen — UX/UI Design for a Premium Architecture Studio
Sometimes, the smallest details are what give a design its personality.
For Lumen, I found myself exploring how typography, architectural photography, colour, and layout could work together to tell a story before someone even starts reading.
I played with oversized text, warm brown tones, editorial layouts, and a mobile experience that carries the same visual character as the desktop design.
I especially enjoyed putting the mobile screens together. Seeing the different sections come to life on a smaller screen made the whole concept feel more complete.
It's always interesting to see how different creative decisions can change the way people experience a brand.
What's one design detail that can make you appreciate a website even before you've explored everything?