I made a website that changes with the time of day βοΈπ
VELA is a boutique resort in southern Italy, and its whole point is the light.
So I let the site follow it: as you scroll, the hero moves from morning π to golden hour π to night π, and the whole palette shifts with the sun.
No banner says βrelax.β The colours do it for you π¨
When a brand sells a feeling, I try to design the feeling, not describe it β¨