Speed to market in practice: From tech pack vector to e-commerce conversion. Anyone working in th...Speed to market in practice: From tech pack vector to e-commerce conversion. Anyone working in th...
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Speed to market in practice: From tech pack vector to e-commerce conversion.
Anyone working in the textile industry knows the high cost and time required to produce catalog photography. By combining product engineering, fashion design, and AI, we can completely transform this workflow.
In this video, I take a technical vector directly from the tech pack, use AI to generate a realistic product photo, and structure a ready-to-sell listing on Mercado Livre.
The result? Faster product validation, a drastic reduction in initial physical prototyping costs, and the agility to test new product mixes in real-time. Technology driving commercial results and operational efficiency in fashion!
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro