A business owner shared a Shopify website she built with AI assistance and I couldn't resist doing a quick audit.

The site looked fancy, but..

The homepage was slow

No FAQs or reviews on the product page,

Important policy pages were still templates,

The brand contact email was a Gmail etc..

E-commerce is not so forgiving.

It's not just about what looks good. It's about what looks premium, builds trust, and actually helps people buy.

If you knew the cost of a poor website could be thousands of dollars in missed revenue, would investing in a proper one still feel expensive?

Absolutely agree. AI can speed up the Shopify development process, but a successful e-commerce store needs more than just a good-looking design. Performance, trust, UX, policies, and conversion-focused details all matter. Great audit! 👏

This project was an instant yes!

I got to work with the dreamiest new brand and photography to translate into a more editorial Shopify experience for a beauty subscription brand. Even better, the new site helped increase subscriptions and hit the brand's goal after launch. ✨ Check it out.

So cool!