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Turn: Brand Identity & Guidelines
Complete brand identity for Turn, an institution for driving schools. The wordmark turns the "r" into a winding road, so the logo itself expresses the idea of a turn and the journey of learning to drive.
This animated walkthrough covers:
- Logo and wordmark
- Clear space and grid construction
- Logo versions: color, outline, and dark
- Brand pattern built from the symbol
- Typography: Poppins
- Color palette: green (#14A800) and charcoal (#303030), with red and lime as supporting colors
- Applications on vehicles
Bold green, a clean geometric typeface, and a flowing symbol give the brand a confident, friendly, and trustworthy look for learners and parents alike.
Role: Brand identity and logo design
Tools: Adobe Illustrator
Need a brand identity or logo for your business? Message me to collaborate!
#BrandIdentity #LogoDesign #BrandGuidelines #Branding #GraphicDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Stunning!
🎉 It’s live! I’ve finally updated my design portfolio:
👉
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?
Does a brand system need more rules or fewer?
Norr & Co. taught me fewer, but unbreakable ones. Two things never change. Everything else is allowed to get weird.
How fast can you tell a brand idea is weak?
Mine went flat the moment I tried it on a bakery and a late-night bar at the same time. Test your idea on your two most different cases first.