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Turn: Brand Identity & Guidelines
Complete brand identity for Turn, an institution for driving schools. The wordmark turns the "r" into a winding road, so the logo itself expresses the idea of a turn and the journey of learning to drive.
This animated walkthrough covers:
- Logo and wordmark
- Clear space and grid construction
- Logo versions: color, outline, and dark
- Brand pattern built from the symbol
- Typography: Poppins
- Color palette: green (#14A800) and charcoal (#303030), with red and lime as supporting colors
- Applications on vehicles
Bold green, a clean geometric typeface, and a flowing symbol give the brand a confident, friendly, and trustworthy look for learners and parents alike.
Role: Brand identity and logo design
Tools: Adobe Illustrator
Need a brand identity or logo for your business? Message me to collaborate!
#BrandIdentity #LogoDesign #BrandGuidelines #Branding #GraphicDesign
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