Your network doesn’t need your whole story. They need one sentence they can remember.Your network doesn’t need your whole story. They need one sentence they can remember.
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Jose's avatar
Jose Luis
• Sep 20
Your network doesn’t need your whole story. They need one sentence they can remember.
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M Aadil's avatar
M Aadil Ali
• Sep 20
If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
 
Here's why the number matters:
 
Referrals happen inside a 10-second gap in someone else's conversation.
"Do you...
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started